PREVIEW AUDIENCE AT NEW THEATER - Mayor Earl J.
Glade (on the stage) commends builders of Villa Theater in Sugar
House at preview opening Tuesday night. A portion of the 1000
who braved cold weather to attend the show are shown in the main
More Than 1000 Are Feted
At Villa Theater Preview
Deseret News, 21 December 1949, page A8
Given a preview inspection by business, civic, and church leaders Tuesday
night, the new Villa Theater was being put in final shape for its official
public opening Friday.
More than 1000 specially invited guests
braved icy cold to attend an invitational showing of the Metro-Goldwyn-Mayer
picture, "Battleground," Tuesday evening at the showhouse and all congratulated
the management on having one of the most up-to-date and modern theaters
in the area.
All agreed with Mayor Earl J. Glade,
who officially lauded Joseph L. Lawrence and David K. Edwards for their
confidence in the future growth of the area which caused them to expend
$350,000 to build "this magnificent and lovely structure." He
said their wisdom is the type that has characterized people of this
area since pioneer times. The mayor also gave a brief account
of the beginnings of motion pictures. Harry B. Ashton, manager
of the Villa and supervisor of the Uptown in Salt Lake, introduced the
Prior to and after the showing of
"Battleground," the guests inspected the structure --- from the deep
coral and rust-colored carpeting beginning at the entrance, to the plush
and velvet pastel-colored drapes at the front. Mr. Ashton and
Carl P. Nedley, branch manager for MGM in Salt Lake, greeted guests
as they entered the foyer.
Special interest was shown in the
modernistic paintings covering the full length of both walls in the
main auditorium. Done on a dark brown background corresponding
to the dark brown background of the carpeting, the paintings brought
many comments of admiration from guests.
Praise was heard also for the well-lighted
car parking lot to the rear and side of the building and for the up-to-date
and modern appearance of the two large marquees, including an island
marquee northeast of the main building.
The Villa, located at 3000 Highland
Dr., will officially open Friday with first-run showing of the Twentieth
Century-Fox picture, "Prince of Foxes."
|IN FOYER OF NEW SHOWHOUSE - Joseph L. Lawrence
(left), and David K. Edwards of the Joseph L. Lawrence Theater,
operators of the new Villa Theater in Sugar House are shown in the
foyer beside the planting box.