$400,000 Hyland Project Newest Theater Remodeling
Deseret News, 17 July 1961, page B3
Although it means a lot, the show isn't the whole thing in attracting
audiences to theaters. Clean and up-to-date showhouses and drive-ins are
a big factor, Salt Lake area showmen declare.
Many of them are backing their opinion with action and thousands of dollars.
This year is developing into one of the biggest in the area's history
in the matter of remodeling and improvements at indoor and outdoor theaters.
In the latest announcement of remodeling plans, Sero Amusement's Utah
branch manager, Michael Pilaris, notes that $400,000 is being spent to
make the Hyland Drive-in one of the most modern in the country. The outdoor
theater will have twin screens, asphalt parking area, new refreshment
and snack bar, new playground and restrooms and modern projection equipment
before the current project is completed.
The company's Redwood Drive-in recently was completely remodeled at a
cost of $200,000. This, and a policy of showing as many family pictures
as possible, have helped boost the drive-in's business considerably, Mr.
The Villa Theater, which veteran showman have called one of the most
beautiful showhouses in the country, is being remodeled for the third
time in five years to allow exhibition of Cinerama. This project, also
expected to cost several thousand dollars, involves installation of a
new screen and three projection booths, plus other improvements.
The Fox circuit, which operates the Villa, also has completed remodeling
of the Uptown and South East in Salt Lake and theaters in Ogden and Provo.
In all cases, the latest projection and sound equipment and new screens
have been installed. At the South East and Uptown, boxoffices have been
moved from the street to the inside lobby along with the other improvements.
When "Ben-Hur" opened in Salt Lake, a little more than a year
ago, the Centre Theater underwent remodeling of screen and projection
equipment, along with installation of new carpeting and repainting.
Intermountain Theaters, Inc., which operates the Centre, also has carried
on refurbishing work at its older showhouses, including the Utah, the
Studio and Capitol, and has installed a new snack bar at its Motor-Vu