South Seas Adventure at the Villa
South Seas Adventure started its "limited engagement"
at the Villa on 9 January 1964. The 8:30 P.M. showing on 15 February
1964 marked the end of it's too-short run.
A writer for the Deseret News said, "During the past three weeks,
the showhouse has been filled for virtually every performance. 'South
Seas Adventure' illustrates the under valuing of a good movie. It
is five years old and industry executives calling the shots had not anticipated
the run the film has enjoyed. Age means little to this film."*
South Seas Adventure may be the only 3-strip Cinerama production
to open at the Villa without a benefit premiere. It was the last
Cinerama film to be presented at the Villa using the 3-projector process.
The reason for its limited run was the coming of 70mm Cinerama with It's
a Mad, Mad, Mad, Mad World on February 18th. The theater closed
for two days for the installation of new equipment.