villatheatre.com - Cinerama at the Villa

Villa Theatre
3092 Highland Drive
Salt Lake City, Utah

History

Cinerama Films at the Villa

•This Is Cinerama (1961)

•Seven Wonders of the World (1962)

•Cinerama Holliday (1962)

•Wonderful World of the Brothers Grimm (1962)

•How The West Was Won (1963)

•It's A Mad, Mad, Mad, Mad World (1964)

Cinerama at the Villa

On July 5, 1961, the Villa closed for 16 days for the installation of Cinerama.

The Villa Theater, which veteran showman have called one of the most beautiful showhouses in the country, is being remodeled for the third time in five years to allow exhibition of Cinerama. This project, also expected to cost several thousand dollars, involves installation of a new screen and three projection booths, plus other improvements.

Deseret News, 17 July 1961, page B3

Crowds at the Premiere of This Is Cinerama at the Villa.
Deseret News, 22 July 1961, page B1

On 21 July 1961, the Villa hosted a benefit premiere of This Is Cinerama. The Mormon Tabernacle Chior, which provides background music for several sequences in the film, gave a live performance in front of the new Cinerama screen. Church leaders and government officials were in attendance. There was even a red carpet with the word Cinerama at the entrance to the theater.

After that came “This Is Cinerama” itself - the daddy of all wide screens and stereophonic sound. And both elements were made even more impressive than ever with the beautiful new 96-foot curved screen and the sound system installed at the Villa for Cinerama. Many in the audience, who have seen Cinerama several times in different cities called the Villa presentation the “best yet.”
Deseret News, 22 July 1961, page B1

From 1961 to 1964, the Villa showed seven movies in the three-projector Cinerama process. Each movie began with a benefit premiere and were often held over. One film, Seven Wonders of the World, even made a return engagement.

In 1964, the Villa closed for one day to install equipment for the presentation of It's A Mad, Mad, Mad, Mad World. This was the first film to be shown in the new Cinerama process which used a single projector with a 70mm print. Although the new process eliminated the center lines caused by the 3-projector system, it did not carry the same illusion of depth.

"It's A Mad, Mad, Mad, Mad World" is projected in the single projector Cinerama process, but many in the premiere audience said it does not carry the illusion of depth of the three-projector technique.

Some said they preferred seeing center lines to partially losing the illusion of being in the picture. They felt, however, that the sound was excellent, picture was clear and the film did not jiggle . . .

Deseret News, 20 February 1964, A11

The Villa continued to show 70mm Cinerama through 1969, including Cinerama Circus World, Greatest Story Ever Told, The Hallelujah Trail, Grand Prix, Ice Station Zebra, 2001: A Space Odyssey, and Krakatoa.

The Villa continues to show regular movies on its Cinerama screen. In 1996, the 96-foot Cinerama strip screen was replaced with a 93-foot solid screen with the same shape.